Starting an Search engine optimization company (correctly) is a lot harder than you might first think. Let's assume for a moment that you're at the stage where you're launching the company, whether that means you'll be starting a full-scale SEO company or going it alone is up to you.
The Background
Just to give you a bit of an idea of the perspective being taken in this article's writing, I started an SEO company back in 2004.
Getting Yourself Noticed
Getting yourself noticed can be hard in the beginning. It can sometimes seem like that saying, "it takes money to make money," except more like, "it takes a name to make a name." There are a few tactics that, if done properly, can help you get your name in front of your prospective clients.
Entering Contests
Entering SEO contests such as the classic nigritude ultramarine or more recent yicrosoft directory is a great way to test your skills, get some publicity, win some prizes and build a bit of a reputation that will help with some other tactics we'll cover later.
Writing Articles
I've said it before and I'll say it again, writing articles (and by articles, I mean good - informative articles) is a great way to get yourself known by both your potential clients and those in the publishing world (who, let's remember, are the ones who control whether your works get read by your prospective clients).
Attend Conferences
Attending conferences such as Search Engine Strategies and SMX is a great way to get known. The specific conference and it's location will influence the types of contacts you'll make but
Parting Words
In the end, if you're looking to start your own seo services company it's going to take a variety of tactics and some patience to really see the benefits. The period before you are able to secure a name for yourself or attain solid rankings is a difficult one but which can be overcome with patience and hard work.
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